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Global Field Marketing Manager

Bionano Genomics, Inc.
Job Location
9540 Towne Centre Drive
Suite 100
San Diego, CA 92121
United States
commensurate with experience

Why work at Bionano?

  • Competitive pay
  • Comprehensive benefits
  • Equity opportunities
  • Collaborative culture
  • Professional growth and development
  • Additional perks: Employee referral program, social events, gym membership reimbursement, and more
  • Campus amenities: Onsite gym, daily food trucks, gourmet coffee, basketball court, dry cleaning service, and more
Job Description


  • Responsible for creating and executing a global tactical marketing plan for Bionano including: scientific meetings, regional seminars, user workshops and print/digital media, targeting priority segments and geographies to drive demand generation and brand awareness.  
  • Lead the research, planning, promotion and manage the budget for global conferences and events; work with other marketing stakeholders, external vendors and regional field sales teams to execute selected conference exhibits and sponsorships.  
  • Partner with product manager to develop value propositions and messaging for target markets; infuse messages throughout tactical marketing plans.  
  • Serve as a partner to regional sales leaders; collaborate with regional sales teams and distributors to implement plans and messaging. Become the subject matter expert for specific business areas.  
  • Work with product marketing, R&D, Support and Scientific Affairs colleagues to create marketing content for Bionano including the development of collateral, web copy, sales aids, presentations, webinars, speaking engagements, etc.  
  • Leverage customer insights and personas to guide marketing programming.  
  • Identify, nurture and manage a global funnel of scientists who could serve as speakers or present scientific posters at scientific events and workshops to share their research highlighting Bionano data.  
  • Planning, promotion and implementation of webinars featuring internal and external speakers.  
  • Work with vendors/agencies as needed to deliver high quality deliverables at appropriate budgets.  
  • Manage project budgets; track and report on marketing milestones.  
  • Report and monitor campaign performance, suggest and implement improvements in order to optimize campaign ROI, and maximize business impact.  



Skills & Qualifications

  • Bachelor's degree in healthcare/biomedical, biological sciences, genetics, or other related fields, Master’s or Doctorate degree preferred
  • MBA preferred  
  • At least 5 years experience in a sales/marketing role with at least 3 years experience in marketing  
  • In-depth knowledge and experience planning and executing relevant global strategic conferences  
  • Experience in Genomics, NGS, and/or Cytogenetics markets  
  • Understands the customer and required compliance regulations for our products and processes  
  • Worldwide experience developing marketing programs to drive demand for new and existing products  
  • Demonstrated success managing complex projects in a relevant business context   
  • Effectively able to manage priorities and thrive in a fast-paced environment   
  • Ability to manage high pressure, visibility and workload  
  • Aptitude to prioritize tasks and make quick decisions  
  • Strong interpersonal skills, including excellent verbal and written communications skills, and capability to gather input from business and technical subject matter experts  
  • Innovative and able to identify and present opportunities for process improvement and fresh ideas  
  • Proactive and takes ownership for producing positive results  
  • Contributes as a valued team member and colleague and effective interacting with leaders at all levels  
  • Self-motivated and can work independently with little instruction on day-to-day work  
  • Possesses strong presentation skills and exhibits professionalism   
  • Global Travel – up to 35% of the time  
  • Based in San Diego  


  • Formal project management training highly desired   
  • Demonstrates personal awareness and desire for continual learning and personal development  
How to Apply

Visit our careers page to submit an application:

About Our Organization

At Bionano, we provide a positive and dynamic environment for our innovative employees to put their skills and talents to work. If you are creative, results-oriented and enjoy being part of an interdisciplinary team that values extraordinary achievement, Bionano is the place for you.

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