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Global Field Marketing Manager

Organization
Bionano Genomics, Inc.
Job Location
9540 Towne Centre Drive
Suite 100
San Diego, CA 92121
United States
Salary
commensurate with experience
Benefits

Why work at Bionano?

  • Competitive pay
  • Comprehensive benefits
  • Equity opportunities
  • Collaborative culture
  • Professional growth and development
  • Additional perks: Employee referral program, social events, gym membership reimbursement, and more
  • Campus amenities: Onsite gym, daily food trucks, gourmet coffee, basketball court, dry cleaning service, and more
Job Description

Responsibilities:  

  • Responsible for creating and executing a global tactical marketing plan for Bionano including: scientific meetings, regional seminars, user workshops and print/digital media, targeting priority segments and geographies to drive demand generation and brand awareness.  
  • Lead the research, planning, promotion and manage the budget for global conferences and events; work with other marketing stakeholders, external vendors and regional field sales teams to execute selected conference exhibits and sponsorships.  
  • Partner with product manager to develop value propositions and messaging for target markets; infuse messages throughout tactical marketing plans.  
  • Serve as a partner to regional sales leaders; collaborate with regional sales teams and distributors to implement plans and messaging. Become the subject matter expert for specific business areas.  
  • Work with product marketing, R&D, Support and Scientific Affairs colleagues to create marketing content for Bionano including the development of collateral, web copy, sales aids, presentations, webinars, speaking engagements, etc.  
  • Leverage customer insights and personas to guide marketing programming.  
  • Identify, nurture and manage a global funnel of scientists who could serve as speakers or present scientific posters at scientific events and workshops to share their research highlighting Bionano data.  
  • Planning, promotion and implementation of webinars featuring internal and external speakers.  
  • Work with vendors/agencies as needed to deliver high quality deliverables at appropriate budgets.  
  • Manage project budgets; track and report on marketing milestones.  
  • Report and monitor campaign performance, suggest and implement improvements in order to optimize campaign ROI, and maximize business impact.  

 

Requirements

Skills & Qualifications

  • Bachelor's degree in healthcare/biomedical, biological sciences, genetics, or other related fields, Master’s or Doctorate degree preferred
  • MBA preferred  
  • At least 5 years experience in a sales/marketing role with at least 3 years experience in marketing  
  • In-depth knowledge and experience planning and executing relevant global strategic conferences  
  • Experience in Genomics, NGS, and/or Cytogenetics markets  
  • Understands the customer and required compliance regulations for our products and processes  
  • Worldwide experience developing marketing programs to drive demand for new and existing products  
  • Demonstrated success managing complex projects in a relevant business context   
  • Effectively able to manage priorities and thrive in a fast-paced environment   
  • Ability to manage high pressure, visibility and workload  
  • Aptitude to prioritize tasks and make quick decisions  
  • Strong interpersonal skills, including excellent verbal and written communications skills, and capability to gather input from business and technical subject matter experts  
  • Innovative and able to identify and present opportunities for process improvement and fresh ideas  
  • Proactive and takes ownership for producing positive results  
  • Contributes as a valued team member and colleague and effective interacting with leaders at all levels  
  • Self-motivated and can work independently with little instruction on day-to-day work  
  • Possesses strong presentation skills and exhibits professionalism   
  • Global Travel – up to 35% of the time  
  • Based in San Diego  

  Advantageous  

  • Formal project management training highly desired   
  • Demonstrates personal awareness and desire for continual learning and personal development  
How to Apply

Visit our careers page to submit an application: https://bionanogenomics.com/careers/

About Our Organization

At Bionano, we provide a positive and dynamic environment for our innovative employees to put their skills and talents to work. If you are creative, results-oriented and enjoy being part of an interdisciplinary team that values extraordinary achievement, Bionano is the place for you.

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