Global Director, Marketing Communications

NanoString Technologies
Job Location
530 Fairview Ave N
Seattle, WA 98109

Medical, dental, 401k, stock options, ESPP

Job Description

Job Summary:

NanoString is currently recruiting for a Global Director, Marketing Communications to lead outbound marketing for a dynamic and growing organization.  This individual will be responsible for developing and driving integrated campaigns and managing the Marketing Communications team in the execution of programs across channels.

The Marketing Communications team's core role is to serve internal clients by helping them deliver integrated marketing campaigns and maximize campaign effectiveness and Return on Investment while adhering to corporate objectives and brand standards. With this position comes a commitment to helping internal customers reach further with every marketing initiative and meet their campaign objectives, by continually refining services and processes to satisfy evolving needs.

Essential Functions:

  • Lead, manage and develop the Global Marketing Communications team to deliver the highest quality service for all client and stakeholders
  • Evolve and implement operating mechanisms to ensure timely development and execution of all marketing deliverables (including: translation, copywriting, editing, proof-reading, providing creative insight and brand adherence, legal & regulatory reviews and approvals)
  • Partner with Product Managers, Regional Marketing Managers, CRM and e-commerce teams to deliver on integrated campaign requirements and campaign's Return on Investment (ROI) and Key Performance Indicators (KPIs)
  • Directly and working with the regional teams and event coordinators manage the advertisement and conference schedules including the Global Marketing Communications budget and allocations to regional marketing communication budgets.
  • Insure compliance to the NanoString brand by ensuring that all brand standards are met in all campaigns. Continuously update the Global and regional organizations on the NanoString brand guidelines and standards
  • Manage and maintain the literature management system. This includes the complete maintenance and management of items available digitally and in physical stock, budget management and systems for ordering and delivery of literature to external and internal clients.
  • Manage periodic internal & external communication/newsletters to insure clear communications of key events and products
  • Manage and Control the Global Marketing Communications budget and regional budget allocations for marketing communications activities & events.
  • Manage and control all purchase orders and manual payment for the Global Marketing Communications organization
  • Drive marketing excellence and continuously introduce new and improved marketing channels
  • Partner with Marketing Program Management to drive novel creative campaigns
  • Manage all aspects of the content and services for the NanoString Life Sciences website Provide monthly reports detailing web, lead generation an campaign metrics
  • Manage trade show coordination, booth logistics, advertising opportunities and collateral


  • Minimum Bachelor's Degree and >8  years' experience in marketing communications, advertising or digital marketing.
  • >2 yrs Agency experience preferred
  • Experience in Life Science and/or Diagnostics markets preferred
  • Minimum of 2 years direct management experience
  • Demonstrates a bias for action and results. Takes ownership of important issues. Demonstrates persistence in the face of obstacles.
  • Ability to communicate (verbal & written) effectively within varying levels of internal and external customers
  • Demonstrated in-depth knowledge of all marketing channels, including print, direct and digital marketing processes
  • Experience of working effectively with external advertising and design agencies and other vendors
  • Experience of effectively managing stakeholder expectations and tight timelines to generate the highest quality output at all times
  • Demonstrate the ability to be very creative to "think outside the box"
  • Must be proficient in written and spoken English
  • Ability to travel worldwide to align adequately with local teams and strategies
  • Self-motivated, highly organized, and meticulous in details.
  • Must be able to work independently, manage multiple projects, communicate proactively, and prioritize daily tasks.

*This job will be based out of Seattle, WA in our corporate offices. We will offer relocation assistance for this position for the right candidate.

About Our Organization

NanoString Technologies is a publicly held provider of life science tools for translational research and molecular diagnostics. The company's technology enables a wide variety of basic research, translational medicine and in vitro diagnostics applications.

NanoString's products are based on a novel digital molecular barcoding technology invented at the Institute for Systems Biology (ISB) in Seattle under direction of Dr. Leroy Hood. The company was founded in 2003 with an exclusive license to develop and market the technology. In 2008, NanoString launched its first commercial instrument system and began international sales operations with its first multiplexed assays for gene expression analysis. In 2010, the company launched new applications for the system to support microRNA analysis and copy number variation detection, and in 2013 launched Prosigna, its first in vitro diagnostic product for prognosis of early stage breast cancer.

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