Discovery Marketing Manager (3406)

Organization
QIAGEN
Job Location
Redwood City, CA
Job Description

The ideal candidate is a creative, natural leader, who is metrics driven and possesses a strong
ability to drive and project manage a wide range of initiatives. Must have strong knowledge or familiar with Solution Marketing landscape: creating Multi-layered campaigns with Persona based, Customer-centric engagements. Must have strong prioritization skills, be self‐directed, excellent communicator, results oriented and flexible, experienced in both strategic program development
and closed‐loop campaign execution.

Requirements

Strong knowledge of Solution Marketing engagement strategies, strategic development of campaigns, including audiences, messaging, offers, reach vehicles, frequency, campaign timing and flow, A/B testing, and forecasted metrics Campaign execution, including:

• Message development and execution
• Setting up, testing and launching campaigns through list brokers, media partners, etc.
• Program development and execution, i.e. early access program, beta programs, etc.
• Creative development (creative wireframes & copywriting) of emails, banners, landing pages, etc.
• Coordination with design resources to produce the campaign artwork
• Generating clickstats for link tracking
• Developing and managing the demand generation campaign calendar
• Interfacing cross functionally to manage or gain approval on copy and offers
• Developing new or leveraging existing content (copy and offers)
• Reporting on campaign metrics / results and closed‐loop management of campaigns
• Providing campaign insights, feedback and best practices

Personal Requirements

4‐6 years’ combined B to B marketing and demand generation experience in life sciences or
high tech software (must have)
• Strong project management and prioritization skills
• Experience with software launch plan development
• Experience with Salesforce.com is helpful
• Experience with Marketo (ideal)
• Experience with social media as a marketing tool (Facebook, twitter, blogs, target audience
related community sites)
• Requires solid writing, content development and editing skills – ideal candidate has experience
messaging to and reaching the academic life sciences audience
• Ability to be flexible and creative, and work smart in a fast‐paced, high‐growth environment
• Must be experienced with researching and procuring target audience lists

 

How to Apply

If interested, please apply online at www.qiagen.com/careers or forward your resume to david.apodaca@qiagen.com

About Our Organization

QIAGEN, Inc. is a Biotechnology leader in the manufacturing of innovative, customer-driven products. Our rapid growth means that we are continuously seeking highly motivated and talented individuals to expand our operations. If you are interested in belonging to a dynamic and enthusiastic high-performing Team, developing your potential and using your skills to contribute to its success, QIAGEN, Inc. is where you should be! We recruit employees for the long term and reward them for their commitment.

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