Director of Pharmaceutical Marketing

Organization
Personalis, Inc.
Job Location
1330 O'Brien Dr.
Menlo Park, CA 94025
Job Description

 

Personalis is a genome-scale diagnostics company pioneering genome-guided medicine. Personalis Genome Services provides clinicians and researchers accurate comprehensive end-to-end human genome sequencing and interpretation solutions in Cancer, Immuno-oncology and Inherited Disease. We provide accuracy-enhanced genome sequencing assays, conducted in our state-of-the art laboratory.  We analyze results utilizing proprietary databases, advanced human reference sequences, and sophisticated algorithms. Located in Menlo Park, CA, we are seeking a talented and highly motivated  Director of Pharmaceutical Marketing to join our Team.

Summary

The Director will be responsible for managing all marketing activities to Pharma partners. Through a deep understanding of customer needs they will develop and execute marketing programs that drive revenue growth.

Responsibilities

  • Oversee marketing to Pharma partners for companion diagnostic commercial collaboration
  • Understand customer needs in the Pharma/drug development industry and translate these needs into successful marketing programs
  • Develop and implement strategic plans for both current and future products and applications
  • Drive the development and execution of targeted marketing messaging and programs, go-to-market strategy and tactical activities
  • Develop launch strategies and marketing materials for specific products and applications in collaboration with our marketing team
  • Partner with Product Management, Operations, and Sales to ensure successful commercialization of products and applications 
  • Interact with the Marketing Communications group to develop product messaging and implement tactical programs
  • Work collaboratively with Product Management, Sales and Marketing Communications on product launches, communication and outbound marketing, and the development of sales tools 
  • Keep updated on competitor activities to define positioning and key differentiators
  • Build close relationships with key customers, thought leaders, and industry influencers in order to stay abreast of emerging market trends and regulatory guidance; leverage and communicate that information internally to best inform the company’s product development, regulatory and market entry strategies
  • Create, maintain and coordinate KOL networks and speakers bureau
  • Conduct expert panel programs to foster two-way flow of information between KOLs and our company

 

Requirements

Professional Experience

  • 7-10 years marketing experience in Life Sciences, Genomics or Pharmaceutical industries
  • Experience developing and executing integrated marketing plans
  • Experience marketing products or services for cancer/immuno-oncology desired
  • Proven track record of managing KOL networks

 Required Skills

  • Excellent knowledge of the pharmaceutical/drug development process
  • Direct clinical trials/CDx/Dx experience highly valued
  • Excellent written communication and presentation skills with the ability to present to both scientific and corporate audiences 
  • Strong analytical skills
  • Ability to work successfully in a fast-paced, deadline-driven environment
  • Excellent interpersonal and organizational skills

 Education

  • B.S. in life sciences, advanced degree (MS, Ph.D. or M.B.A.) preferred
  • Immunology expertise highly valued

 Travel

  • Willing to travel domestically and internationally up to 30%
About Our Organization

 

Personalis is a genome-scale diagnostics company pioneering genome-guided medicine. Personalis Genome Services provides clinicians and researchers accurate comprehensive end-to-end human genome sequencing and interpretation solutions in Cancer, Immuno-oncology and Inherited Disease. We provide accuracy-enhanced genome sequencing assays, conducted in our state-of-the art laboratory.  We analyze results utilizing proprietary databases, advanced human reference sequences, and sophisticated algorithms. 

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