Director of Marketing

Organization
Twist Bioscience
Job Location
San Francisco, CA 94158
Job Description

E-commerce – Drive e-commerce platform developing strategy and tactics to drive revenue through the Twist Bioscience e-commerce channel. Support our multiple channel mix ensuring e-commerce support for a broad range of lower volume customers whilst supporting larger volume sales driven by our worldwide sales team 

Market Development – Manage and align the marketing team to identify market segment trends and opportunities, develop and disseminate actionable information on target growth opportunities.

Strategic Planning – Contribute to the strategic planning process with focus on improving market and competitive data. Understand key market dynamics, customer needs, and competitive activities. Assess internal capabilities, and identify product and application marketing opportunities.

New Product Introductions – Coordinate closely with product management to define and develop high-impact new product introductions roadmap with high return on investment that achieves revenue targets.

Marketing Programs – Systematically design, evaluate and execute marketing programs that will drive revenue. Programs to include competitive assessments, application marketing tools, selling techniques, promotions, and strength/weakness/opportunity/threat analysis. Support the sales organization in developing campaigns to increase awareness and generate leads.

Marketing Communications – Key responsibilities include customer presentations, trade show/seminar participation, web site programs, brochures, advertising, media, press releases, and direct mail campaigns.

Growth – Plan and execute all web, SEO/SEM, marketing, email social and display advertising campaigns measuring ROI and KPI’s. Drive growth experiments and conversion tests, and collaborate with internal teams to optimize user experience. Evaluate end to end customer experience across multiple channels and customer touch points. Collaborate with agencies and other key vendors.

Product & Applications Training and Support – Collaborate with product management to support delivery of sales training programs for all current and new products emphasizing product competitive advantages, “sell against” strategies and tactics and provide on-going sales support to move customers toward offerings. Work with product management, application team, training, sales management and other resources to provide product line training and support. 

Requirements
  • Bachelor’s Degree. MBA or Master’s Degree preferred.
  • Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels 
  • 8-10 years of experience in life sciences or tech industry and the strong ability to grasp scientific and/or technology topics.
  • Strong business acumen and the ability to use data for decision making.
  • Collaborative style, building alignment across diverse project teams delivering and driving teams to deliver and exceed their goals
  • Excellent problem solving skills with attention to detail with the ability to step back and analyze the overall business impact.
  • Strong verbal and written communications skills and the ability to support business unit executives with analysis and presentations.
  • Willingness to dig into details and analyze variances and trends.
  • Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow.
  • Ability to travel up to 15-30% of time to support business objectives.
How to Apply

To become part of this growing start-up, please go to http://grnh.se/hx8vk61 and apply!

About Our Organization

At Twist Bioscience, our expertise is accelerating science and innovation by leveraging the power of scale. We have developed a proprietary semiconductor-based synthetic DNA manufacturing process featuring a 10,000-well high throughput silicon platform capable of producing synthetic biology tools, including genes, oligonucleotide pools and variant libraries. By synthesizing DNA on silicon instead of on traditional 96-well plastic plates, our platform overcomes the current inefficiencies of synthetic DNA production, and enables cost-effective, rapid, high-quality and high throughput synthetic gene production, which in turn, expedites the design, build, test cycle to enable personalized medicines, pharmaceuticals, sustainable chemical production, improved agriculture production, diagnostics, biodetection and data storage. For more information, please visit www.twistbioscience.com. Twist Bioscience is on Twitter. Sign up to follow our Twitter feed @TwistBioscience at https://twitter.com/TwistBioscience.

Twist Bioscience is an equal opportunity employer.

A research duo finds that science and technology graduate students who turn away from academic careers do so because of changes in their own interests.

Students whose classmates are interested in science are more likely to think about a career in science, technology, engineering, and mathematics, a new study says.

CNBC reports that the genetic counseling field is expected to grow as personalized medicine becomes more common.

Gladys Kong writes at Fortune that her STEM background has helped her as a CEO.