Director of Marketing

Organization
CareDx, Inc.
Job Location
3260 Bayshore Blvd
Brisbane, CA 94005
Benefits

Benefits & Perks: We provide Medical, Dental, Vision and Life Insurance, Flexible Spending and Dependent Care, Commuter Accounts, 401(k), 3 weeks of vacation, 5 days sick leave, 1 personal floating holiday, 9 paid holidays, gym reimbursement, yoga onsite,  ping pong, foosball, BBQ’s, social hours, and more!

Job Description

 

Want to change long-term care of patients?

Want to apply genomic information to enable better treatment decisions?

Want to work in a fast growing company with real revenues and an exciting pipeline?

Want to be surrounded by people that have a diverse mix of talents and experiences?


General Description

Reporting directly to the Chief Commercial Officer, the Director of Marketing is responsible for CareDx’s commercial and pipeline marketing strategies, marketing communications, and public relations activities. The Director of Marketing will support the development and lead the implementation of programs and services by interacting with internal departments, field personnel, and external stakeholders including patients and providers. 

Responsibilities include, but not necessarily limited to: 

  • Directs, oversees, and implements marketing policies, objectives, and initiatives
  • Manages and maintains marketing plans
  • Define brand and product strategies
  • Conduct market research (primary, secondary) to understand, analyze, and develop approaches to the market and competition
  • Gather, identify, and prioritize functional and product requirements
  • Prepare and review marketing collateral
  • Cultivate and maintain relationships with key opinion leaders (KOLs), clinicians and other key customers and stakeholders
  • Create demand and sales forecasts, partnering with Sales and Finance
  • Provide field sales education materials and training including product positioning
  • Develop and evaluate pricing and health economic models
  • Manage and/or collaborate with ad agencies, PR Firms
  • Plan and execute events and tradeshows
  • Support field sales organization with a significant level of teamwork and customer commitment
  • Lead and mentor personnel in the marketing organization
  • Some travel is required (approx. 25-33%) 
Requirements
  • Bachelor’s degree required; BA/BS in life sciences, molecular biology, or clinical science preferred; MBA or other advanced degree is strongly preferred
  • Successful track record in diagnostic/device marketing with 8+ years of relevant experience in roles of increasing responsibility
  • Experience working in under FDA design control, CLIA, or other regulatory bodies
  • Demonstrated success in launching FDA 510(k) cleared or FDA approved products
  • Strong analytical capabilities
  • Prior management experience at the director level
  • Ability to lead and participate effectively in cross-functional teams
  • Demonstrated experience creating and managing a robust patient education/advocacy program
  • Proven track record of performance in a fast pace environment and organizational skills to manage priorities and meet deadlines
  • Demonstrated social media experience with strong understanding of key trends and technology
  • Excellent written and oral communication skills
How to Apply

Please send cover letter and resume to:  [email protected]

CareDx, Inc. is an Equal Opportunity Employer

 

About Our Organization

Company Description

CareDx, Inc. (formerly XDx, Inc.), based in Brisbane, California, is a publicly traded molecular diagnostics company focused on the discovery, development and commercialization of high value, non-invasive tests to enhance the care and long-term outcomes of patients.

The company has commercialized AlloMap®, the only non-invasive blood teste with a rapid turnaround time that helps physicians identify the absence of heart transplant rejection. AlloMap is well studied, endorsed by medical societies, reimbursed, and continues to gain market share in post-transplant surveillance. 

CareDx, Inc. is also developing new tests using donor-derived cell-free DNA (cfDNA) for other solid organ transplantation. We have active research efforts underway to demonstrate the performance of cfDNA in both heart and kidney transplant.

Beyond heart and kidney transplantation, CareDx aspires to apply its technology to other patient populations and expand its reach as a leader in surveillance diagnostics.

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