The lead product is first-in-class and has no direct competition, so the strategic challenge is focused on market development and medical education rather than shifting market share. You will have responsibility for strategic planning, market segmentation, positioning, branding and product lifecycle management. You will also have responsibility for crowd funding, social media and public relations. Other duties include agency management, market analytics, messaging and sales force training and support.
Given the need for market development you will work closely with Key Opinion Leaders in the Oncology community to develop them as advocates, run Advisory Boards, and manage a Speaker’s Bureau. The small size of the marketing group means you will “wear many hats” in this assignment, and the pace of work is faster than typically seen in most marketing assignments in large organizations. Overnight travel is estimated at 20%. The rapidly expanding organization means there are significant opportunities for career development and advancement.