Veracyte is seeking an exceptional Marketing Director to take a leadership role on our pulmonology team. This is an opportunity to help launch a product - a first in class genomic test to more accurately and safely diagnose lung cancer. This person will be leading all marketing activities related to Veracyte’s new product launch and ongoing product adoption.
The Marketing Director will lead all marketing activities related to the launch and management of Veracyte's lung cancer diagnostic. As Marketing Director, he/she will define and lead overall brand strategy, including brand positioning and identifying and tailoring messages to all stakeholders. S/he will oversee a product manager responsible for managing development and maintenance of the product, including ordering, delivery, and reporting. The director will manage customer insight development and work closely with key company stakeholders to manage key opinion leaders, client relationships, and partner organizations. This person will also direct execution of marketing communication initiatives as well as sales training activities.