Director of Marketing

Job Location
South San Francisco, CA
Job Description

The Position

Veracyte is seeking an exceptional Marketing Director to take a leadership role on our pulmonology team. This is an opportunity to help launch a product - a first in class genomic test to more accurately and safely diagnose lung cancer. This person will be leading all marketing activities related to Veracyte’s new product launch and ongoing product adoption.

The Marketing Director will lead all marketing activities related to the launch and management of Veracyte's lung cancer diagnostic. As Marketing Director, he/she will define and lead overall brand strategy, including brand positioning and identifying and tailoring messages to all stakeholders. S/he will oversee a product manager responsible for managing development and maintenance of the product, including ordering, delivery, and reporting. The director will manage customer insight development and work closely with key company stakeholders to manage key opinion leaders, client relationships, and partner organizations. This person will also direct execution of marketing communication initiatives as well as sales training activities.


Who You Are

You are excited to apply your experience to an important, emerging area in molecular diagnostics. You have at least six to eight years of marketing experience, preferably in diagnostics, medical devices and/or pharmaceuticals including successfully launching new product(s). In previous roles you are known for your management of all marketing activities, your strategic mindset, and your deep customer insight. You have excellent collaboration and communication skills to drive for results as well as exceptional coaching skills to mentor team members. You prefer to work in a fast paced environment with an entrepreneurial culture.

About Our Organization

Veracyte is pioneering molecular cytology; we are dedicated to helping people avoid unnecessary invasive procedures just to get a diagnosis and to reducing healthcare costs at the same time. We use rigorous science to unlock genomic answers from tiny numbers of cells obtained through minimally invasive methods before surgery is needed. We launched our first product the Afirma® Thyroid FNA Analysis, with a genomic test at its core in record time and have already helped save thousands of patients from unnecessary surgery due to ambiguous thyroid nodule biopsy results. Our genomic test is offered by hundreds of physicians around the country, is covered by Medicare and private payers, and is clinically validated, including in a multicenter study published in the New England Journal of Medicine. The Wall Street Journal named us to its list of top-50 venture capital-funded companies in 2011, BayBio honored us with its Fast Start award in 2012, and In Vivo: The Business and Medicine Report featured us recently as a model for how to build a molecular cytology company. In 2014 our employees voted us a Bay Area News Group Top Workplace.

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