Director, Global Marketing Communications | GenomeWeb

Director, Global Marketing Communications

Organization
Omicia
Job Location
Oakland, CA
Job Description

The Director of Marketing Communications is responsible for creating and executing the marketing communications strategy; implementing all promotional campaigns, public relations, tradeshows, electronic media, web development and other communications programs to support revenue growth.  Ensures consistent positioning and messaging throughout all internal and outbound communications programs.  Will work with VP Marketing, advertising agencies, and other vendors to define and execute marcomm efforts and multimedia campaigns.  Works closely with the product, sales and customer success teams to create effective communication platforms, tools, messages, collateral and event marketing to generate leads from target audiences.  Supports efforts to execute all promotional plans and new product launches. 

Responsibilities:

  • Lead and execute marketing communication plans to support marketing and business growth.
  • Oversee contractors and vendors (e.g. technical writers) and work with marketing and product teams in the development of promotional/technical content for execution of web, digital and social media plans.
  • Lead, oversee, and coordinate the deployment of marketing programs including advertising, PR, and web.
  • Manage ad agency, media buying, public relations, and other third party vendors.
  • Provide reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness.
  • Develop and maintain identity within the corporate brand guidelines throughout the organization.
  • Participate in budget development for the department.  Monitor use of resources within budget limitations.
  • Develop and execute automated marketing program for the business.

Requirements
  • Bachelor's Degree in Communications, Marketing, Advertising, or related field.
  • Experience working in genomics or other life sciences field is required
  • Experience developing and deploying PR, digital/print and social media plans/campaigns
  • Experience developing and executing automated marketing programs.
  • Experience in both large, established companies and start-up environments.
  • Advertising agency experience is a plus.
  • Minimum of 10 years of marcom experience.
How to Apply

Please apply via the job posting on our Careers page. 

About Our Organization

Omicia delivers a market-leading software platform that enables analysis, interpretation, and reporting on genomic data to expedite diagnosis and improve medical outcomes. Omicia’s products are in use at more than 500 world-class academic and clinical institutions worldwide. By accelerating understanding of the genetic basis of disease, drug response, and health, Omicia is unlocking the potential of individualized medicine. Headquartered in Oakland, California with an office in the UK, Omicia was founded by renowned industry veterans with a deep understanding of technology, genomics, and diagnostics. Investors include ARTIS Ventures, Acadia Woods Partners, Bay City Capital, Buchanan Investments, Casdin Capital, LDV Partners, Ping An, Roche Venture Fund, UPMC Enterprises and Yuri Milner. 

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