The Director Diagnostic Marketing will be responsible for establishing brand strategy for our solid tumor assays and implementing operational plans which ensures the continued growth of the Company's breast cancer diagnostic product the Prosigna Breast Cancer Assay. She/he will have P&L responsibility and is expected to maximize available resources to ensure growth for the company's diagnostic products. The successful candidate will report to, and will oversee all aspects of diagnostic brand plan development in complex and competitive markets.
The Director Diagnostic Marketing will establish a clear vision for the solid tumor brands and will establishing clear objectives which will form the foundation of field sales plans. The successful candidate will also guide the development of external product champions and serve as a hands-on leader who drives cross-functional collaboration, by creating innovative programs which ensure the growth of the solid tumor diagnostic products in a new, decentralized market opportunity.
Responsibilities and scope includes:
- Lead the development and execution of strategic marketing and life-cycle plans including developing long range forecast, commercial budget and tactical brand plans
- Proven ability to conceptualize and articulate a clear vision for the brand that engages all functional areas and stakeholders
- Develop customer/patient centric innovative programs which compliment field promotional efforts
- Cultivate strong customer relationships and lead KOL management
- Define and lead critical market research initiatives which uncover market opportunities and challenges
- Partner with sales, medical affairs, global marketing, market access, legal, and regulatory to ensure aligned objectives and implementation of brand strategies
- Proven team player with ability to frequently and successfully collaborate cross-functionally
- Excellent written/verbal communication at all times. Experienced in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.