Digital Marketing Specialist

Organization
Clontech Laboratories, Inc.
Job Location
Mountain View, CA 94043
Job Description

Primary Responsibilities:

You will be using web analytics tools and your hands-on web experience to improve performance of our website and digital marketing campaigns. 

Areas of responsibility include:

  • Marketing Performance Reporting – Produce monthly web performance reports and KPIs
  • Web Analytics – Utilize web analytics tools to monitor website and campaign performance.
  • Email Marketing Analysis – Create campaign performance reports and rented list effectiveness reports.
  • Search Marketing – Drive SEO and SEM with improved linking, tagging and content marketing.
  • Social Media – Monitor social media and identify community trends, sentiments and insights.
  • Website Refresh – Assist in coding and tagging and support new web development projects.  Backup to webmaster.
Requirements

Knowledge, Skills and Abilities:

  • Experience with CRM (Salesforce), marketing automation Systems (Marketo), web analytics (Google Analytics), and Google AdWords highly desirable.
  • Understanding of SEO/SEM techniques, best practices, and analytics; interested in learning more about these areas and demonstrated ability to stay current
  • Demonstrated experience in performance measurement and data-driven decision-making.
  • Experience with CMS, HTML and web content management desirable.
  • Express a significant interest in data and statistical analysis and a passion for digital marketing.
  • Ability to manage multiple projects simultaneously in a collaborative manner.
  • Understanding of CAN-SPAM requirements, HTML, email design best practices, and inbox deliverability considered a plus.
  • Strong proficiency in Excel; understanding of Pivot Tables; proficiency with SQL queries a plus.
  • Excellent oral and written communication skills, critical thinking and active listening.
  • Experience with modern molecular biology terminology or cell biology research is a plus.

 

Education & Experience:

  • Bachelor's degree or higher from an accredited university
  • Digital marketing experience, combined with some web development experience considered favorably
How to Apply
About Our Organization

Clontech Laboratories provides kits, reagents, and services that help researchers explore questions about gene discovery, regulation, and function. As a member of the Takara Bio Group, Clontech is part of a company that holds a leadership position in the global market and is committed to improving the human condition through biotechnology. Clontech's mission is to develop high-quality innovative tools and services to accelerate discovery.

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