DIGITAL MARKETING MANAGER, CHANNEL OPTIMIZATION

Organization
QIAGEN
Job Location
Germantown, MD
Job Description

This position is to develop, implement, manage and enhance QIAGEN North America’s Digital Marketing and Social Media programs, strategies and website content enrichment for our B2B activities and programs. With a focus on increasing revenue, online transactions, customer acquisitions, engagement and retention to exceed our business objectives in Molecular Diagnostics, Life Science and Applied Testing applications.

 

  • Employ a digital marketing strategy, budget and revenue plan with clear objectives, a strategic view of the online landscape and adaptation to emerging trends.
  • Partner with Marketing and Sales to deliver integrated digital marketing programs in alignment with company strategies.
  • Develop specific marketing campaigns and promotions to generate new customer contacts and additional opportunities for conversion.
  • Execute engaging marketing automation and email marketing programs through our Eloqua platform
  • Work with global technical writing teams to build and optimize SEO and display programs towards target KPIs.
  • Partner with global web team to create, measure, analyze and optimize marketing related content performance in the various digital channels and provide insights and key learnings to affiliated teams.
  • Provide a leadership role inside the QIAGEN organization around the deployment of marketing plans for social and digital programs
  • Support and lead all digital marketing program creation and infrastructure management and innovation.
  • CRM day-to-day operations including automation data flow from marketing automation platform
  • Stay up-to-date and maintain a high level of expertise on innovative and emerging digital technologies and marketing trends to benchmark and enhance the way we communicate brand messaging to our customer base
  • Manage day-to-day social media activities.
Requirements
  • 3-5+ years of proven digital marketing and lead generation experience required.
  • Understanding of digital/interactive development technologies and marketing solutions including email, mobile, social, display, website and search marketing programs in the on-line marketing/advertising/media space.Demonstrated knowledge of email marketing principles and best practices.
  • Proficiency in Word, Excel, and Power Point is necessary.
  • Strong operational skills in CRM (SalesForce.com) and Marketing Automation (Eloqua)
  • Experience in Adobe Creative Suite and HTML a plus
  • Excellent communication, presentation, organizational, analytical, collaboration and operational skills with the ability to influence cross-functional teams and external agencies to achieve objectives
  • Self-motivated, proactive individual with positive attitude, strong analytical and creative skills and attention to detail
  • Ability to develop and manage multiple priorities simultaneously.
About Our Organization

QIAGEN is the leading global provider of Sample to Insight solutions to transform biological materials into valuable molecular insights.

QIAGEN sample technologies isolate and process DNA, RNA and proteins from blood, tissue and other materials. Assay technologies make these biomolecules visible and ready for analysis. Bioinformatics software and knowledge bases interpret data to report relevant, actionable insights. Automation solutions tie these together in seamless and cost-effective molecular testing workflows.

QIAGEN provides these workflows to more than 500,000 customers around the world in Molecular Diagnostics (human healthcare), Applied Testing (forensics, veterinary testing and food safety), Pharma (pharmaceutical and biotechnology companies) and Academia (life sciences research).

As of June 30, 2015, QIAGEN employed approximately 4,400 people in over 35 locations worldwide. Further information can be found at http://www.qiagen.com.

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