Digital Content Marketing Manager (Job ID: 10709)

Organization
Affymetrix
Job Location
San Diego, CA 92121
Job Description

At Affymetrix, we are passionate about enabling our customers, scientists, and clinicians to improve human health and wellness by understanding and applying biology for a better world. Our employees bring talent, creativity, collaboration, and energy to what they do. Join us at Affymetrix and make a difference. 

Affymetrix is seeking a highly motivated Digital Content Marketing Manager. The successful candidate will support campaign development and deployment focused primarily on digital media channels within the biotechnology and life science markets.  This individual will have relevant scientific writing experience coupled with domain expertise related to optimizing digital marketing media to support awareness and demand creation objectives. In this role, the successful candidate will collaborate enthusiastically with product managers, regional marketing copywriters, and external agencies to develop new content or modify existing content for new media and existing channels.

Additionally, this candidate will be an engaging self-starter with demonstrated experience supporting integrated marketing campaign development, have strong writing skills, and a solid working knowledge of inbound and digital content marketing best practices.

The Digital Content Marketing Manager will support development, implementation, tracking, and optimization of content across all select digital channels.

Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
  • BS/MS/MBA degree in related field
  • Proven working experience in digital marketing
  • Familiarity with life sciences terminology preferred.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

Physical Demands and Work Environment:
The physical demands and work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, talk and hear; use hands to finger, handle or feel; and reach with hands and arms.

Noise level in the environment is moderate.

EOE

How to Apply

Copy/paste the provided link into your browser, this will take you directly to our site to apply:

http://www.jobs.net/jobs/affymetrix/en-us/job/United-States/Marketing-Sp...

About Our Organization

Affymetrix, Inc., (NASDAQ:AFFX) is a pioneer in creating breakthrough tools that are driving the genomic revolution. We provide leadership and support, partnering with customers in pharmaceutical, diagnostic, and biotechnology companies, as well as leading academic, government, and non-profit research institutes in their quest to use biology for a better world. More than 2,300 microarray systems have been shipped around the world, and more than 94,000 publications have referenced Affymetrix technologies. Affymetrix is headquartered in Santa Clara, California, and has manufacturing facilities in Cleveland, Ohio, San Diego, California, Singapore, and Vienna, Austria. We have approximately 1,100 employees worldwide and maintain sales and distribution operations across Europe, Asia, and Latin America.

We support our employees in a number of ways to foster a healthy working environment and are committed to supporting their aspirations and achievements. We recognize that our strength and competitive advantage lie within providing meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive total rewards programs (e.g., compensation, benefits, development, etc.) reflect our high regard for our employees. For more information about Affymetrix, please visit www.affymetrix.com.

Affymetrix is an EEO/AA Employer of Minorities/Females/Veterans/Disability/Sexual Orientation and Gender Identity

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