Clinical Marketing Manager

Job Location
Redwood City, CA
Job Description

Position Description:

The ideal candidate is a creative, natural leader, who is metrics driven and possesses a strong
ability to drive and project manage a wide range of initiatives. Must have strong knowledge or familiar with Solution Marketing landscape: creating Multi-layered campaigns with Persona based, Customer-centric engagements. Must have strong prioritization skills, be self‐directed, excellent communicator, results oriented and flexible, experienced in both strategic program development and closed‐loop campaign execution.


Position Requirement:
Strong knowledge of Solution Marketing engagement strategies..
Strategic development of campaigns, including audiences, messaging, offers, reach vehicles,
frequency, campaign timing and flow, A/B testing, and forecasted metrics Campaign execution,
• Message development and execution
• Setting up, testing and launching campaigns through list brokers, media partners, etc
• Program development and execution, ie early access program, beta programs, etc
• Creative development (creative wireframes & copywriting) of emails, banners, landing pages,
• Coordination with design resources to produce the campaign artwork
• Generating clickstats for link tracking
• Developing and managing the demand generation campaign calendar
• Interfacing cross functionally to manage or gain approval on copy and offers
• Developing new or leveraging existing content (copy and offers)
• Reporting on campaign metrics / results and closed‐loop management of campaigns
• Providing campaign insights, feedback and best practices

Personal Requirements:
• 4‐6 years’ combined B to B marketing and demand generation experience in life sciences or
high tech software (must have)
• Strong project management and prioritization skills
• Experience with software launch plan development
• Experience with is helpful
• Experience with Marketo (ideal)
• Experience with social media as a marketing tool (Facebook, twitter, blogs, target audience
related community sites)
• Requires solid writing, content development and editing skills – ideal candidate has experience
messaging to and reaching the academic life sciences audience
• Ability to be flexible and creative, and work smart in a fast‐paced, high‐growth environment
• Must be experienced with researching and procuring target audience lists

About Our Organization

Students whose classmates are interested in science are more likely to think about a career in science, technology, engineering, and mathematics, a new study says.

CNBC reports that the genetic counseling field is expected to grow as personalized medicine becomes more common.

Gladys Kong writes at Fortune that her STEM background has helped her as a CEO.

Social scientists report that the image of the 'lone scientist' might be deterring US students from STEM careers.