Content Marketing Writer
2560 Orchard Parkway
San Jose, CA 95131
Job Title: Content Marketing Writer
Reports to: Manager, Technical Communications
FLSA Class: Exempt
Pay Scale: $95K - $105K
Learn more about our company and how we support you:
Takara Bio USA (TBUSA) empowers life science discovery. We bring innovation and inspiration to every scientist - promoting discoveries that improve health and the environment. We hold values that all employees and prospective candidates should demonstrate: Innovation, Teamwork, Integrity, Respect, Growth, Diversity and Quality. We value helping employees develop their skills and you will be part of this journey!
At Takara Bio, we know that every experimental decision has an impact. Choices matter, from design to data analysis. We create best-in-class products that get the job done. In your hands, what do those research reagents and kits create? Something powerful: knowledge, understanding, and—often—hope! Together we can improve the human condition through biotechnology…and That's Good Science!
How this role drives the company forward:
A Content Marketing Writer is responsible for producing compelling, audience-driven content for web, social media, email, and print channels that follows the company’s style guide and energetic, knowledgeable voice.
A Content Marketing Writer must have biosciences training and prior experience in a technical and/or content marketing writing role. This role is expected to work independently for most tasks and is encouraged to propose plans and ideas to senior writers, who can provide guidance. A creative approach and the willingness to explore/test out new ideas are encouraged. The position requires strong time- and project-management skills, excellent verbal and written communication abilities, and fine attention to detail.
The Content Marketing Writer role is an on-site role located in San Jose, CA.
How you will make an impact:
In this role, you will act as project manager and content creator, supporting the execution of marketing campaigns with team members and evaluating the campaigns to improve future efforts.
What will you do:
Plan, carry out, and evaluate promotional campaigns.
Write and produce customer-facing web content (e.g., technical notes, product pages, FAQs, selection guides, blogs, webinars, promotional pages, e-brochures, online ads) and web content for internal use.
Produce informative, effective emails (e.g., announcements, digests, newsletters).
Create and edit PowerPoint presentations for internal and customer-facing uses.
Produce video and audio content (e.g., interviews, protocol videos, explainer videos, tutorials, podcasts, employee spotlights) with in-house and contract graphic designers, videographers, and animators.
Produce electronic and print literature and other booth materials for virtual and in-person conferences.
Plan and execute social media campaigns, including writing, creating, and posting engaging content for Facebook, LinkedIn, and Twitter.
Review marketing pieces written by other writers or employees and provide clear suggested edits.
Work closely with graphic designers to generate new imagery.
Facilitate communication across internal teams to meet project objectives.
Deliver reports to the team with recommendations on how to improve future efforts.
Independently propose ideas on how to improve marketing content and internal processes.
Revise marketing content and find new ways to reuse content.
This position does not have supervisory responsibilities.
How will you get here?
Master’s degree or PhD in Molecular Biology or other life science.
Minimum two years of marketing and/or technical writing experience at a life science company or organization.
Ability to work independently with limited guidance.
Ability to plan, complete, and evaluate projects with limited guidance.
Ability to implement and gather data from split tests.
You are amazing if you have:
Laboratory work in Molecular Biology or other life science.
Takara Bio USA, Inc. does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Information about pay scale may change as market trends are analyzed and/or as applicants are evaluated throughout the hiring process.