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Marketing Manager, Clinical Genomics

Organization

Genomenon

Job Location

Remote
Ann Arbor, MI 48108
United States

Benefits

Genomenon provides a competitive base salary commensurate with experience, excellent health insurance and benefits package, stock options, a generous vacation/holiday policy, and a great work environment.

Job Description

We are growing quickly, and need an experienced marketing star with proven success in the clinical diagnostics or genomics industry to drive inbound and outbound marketing programs to
our clinical audience for the Mastermind Genomic Search Engine. The ideal candidate will be results-driven and able to ideate, execute, and report on campaigns with minimal guidance. This is a great opportunity for a self-motivated leader who wants to join a great team!

The Clinical Marketing Manager is responsible for planning, organizing, providing content for, and executing programs that generate new users and increase adoption of existing users, resulting in delivering MQLs to the sales team. They will work with the marketing and sales teams to develop tactics designed to reach qualified prospects and penetrate targeted accounts.

This position is remote and the candidate must be US based. Periodic travel to the Ann Arbor, Michigan headquarters is required.

Position Responsibilities

In a nutshell, drive the strategy and execution of our Clinical marketing program to grow the Mastermind Genomic Search Engine user base.

Lead marketing strategy, content creation, and execution to the Clinical target audience
Own the Clinical strategy and sales tools
Drive every aspect of the Clinical marketing programs, supported by the VP of marketing and collaborating with team members to provide resources in their area of expertise (design, email, social, etc.)
Collaborate with product management on Product-Led Growth strategies to increase knowledge, satisfaction, and adoption of the Mastermind Genomic Search Engine
Research and identify target companies and individuals that fit our Ideal Customer Profile (ICP). Develop account profiles and target personas. Execute ABM campaigns.
Maintain all prospects using Salesforce and the Pardot CRM
Identify and deploy fresh ideas and tools to aid in the execution of inbound and outbound programs
Compose case studies and other customer-centric sales materials using the Challenger sales philosophy
Develop metrics and maintain reporting to measure the performance of marketing campaigns
Use data to identify opportunities to improve effectiveness through better audience segmentation, marketing techniques, and processes
Inform leadership and the Revenue Team (marketing, sales, and customer success) on marketing activities being performed and results achieved

Success Criteria

These skills are necessary to be successful in this position:

Experience: Track record of executing successful and innovative demand generation programs
Multi-tasking: Developing and managing multiple marketing programs and projects
simultaneously
Data-Driven: Must love data, organization, project management, and prioritization
Go-Getter: Must thrive on and keep up with our fast-paced, high-energy, entrepreneurial team
Interpreter: Must be able to take complex information and translate it to its core essence, a good writer

Requirements

5+ years experience marketing to clinical diagnostic labs and/or hospitals/medical
centers. Experience in product-led growth and/or account-based marketing a plus
Bachelor's degree in biology, genetics, or comparable education/experience
A firm grasp on genomics and the variant interpretation process
Experience building, launching, and reporting on campaigns using a CRM (Pardot experience preferred)
Experience leading a team or projects
Strong verbal and written communications skills
Advanced knowledge of marketing automation and workflows preferred
Experience with targeting and segmentation to build prospect lists for demand gen campaigns preferred

About Our Organization

Genomenon is an AI-driven genomics company. Our mission is to save and improve lives by making genomic information actionable. We organize the world’s genomic knowledge and put it at the fingertips of clinicians to help diagnose and treat patients suffering from rare diseases and cancer, and to help precision medicine companies create targeted therapies for diseases.

We are driven by our mission, and our culture is built on these core values:
Always Learning: We approach challenges with curiosity and a growth mindset
Data-Driven: We ask a lot of questions and look to the evidence for answers
Humbly Confident: We are aware of the value that we and others bring to the team
Trailblazers: We imagine what can be, not what is. Then we make it happen
True Grit: We embody passion and persistence, and aren’t afraid of hard work

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