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Market Segment Manager, Oncology


10x Genomics

Job Location

Pleasanton, California
Pleasanton, CA 94588
United States

Job Description

The Market Segment Manager - Oncology, will be responsible for global marketing campaign strategy for the Oncology market segment.  They will be customer centric and focus on shaping value propositions and differentiated offerings across the 10x Genomics product portfolio that resonate with customers from basic and translational researchers to biopharma.  This role will be responsible for the development of yearly business planning and the global marketing campaign strategy in collaboration with the marketing programs manager. They will partner with regional marketing and sales to ensure alignment of strategy, messaging, and tactics.
Collaboration with other parts of the marketing organization will be key to defining, developing, and driving marketing activities including content creation, event marketing, lead generation, brand awareness, customer persuasion, sales enablement, and more. 

In this role, the individual must be a self-starter, strategic thinker, action and output driven, thrive in a fast-paced environment, excel at managing multiple priorities, and succeed in communicating with all levels within the organization and within customer institutions. 

This role will report to the Segment Lead for Oncology within the Strategic Marketing Commercial Organization. 

What you will be doing:

  • Develop global marketing campaign strategy in oncology through collaborative partnership with segment lead, product marketing, marketing programs, and other cross-functional teams
  • Partner with product marketing to develop segment-specific strategies for new product introductions and on-market portfolio across single cell and spatial platforms
  • Develop impactful content to demonstrate the value of 10x platforms to address segment-specific applications in collaboration with marketing communications   
  • Collaborate with segment lead to identify and prioritize and develop high-value segment-specific applications that will accelerate adoption of 10x technologies
  • Responsible for collaborating with segment lead to drive growth in the oncology segment and track relevant business metrics, including growth drivers/detractors, customer usage, and forecasts for future quarters
  • Define strategy for presence at key global oncology conferences and work with marketing program manager, regional marketing, and event coordinators to execute
  • Leverage relationships with key customers, thought leaders, and industry influencers to stay abreast of market trends
  • Collect feedback from customers & internal stakeholders, analyzing market data and Voice of Customer data to create segment specific sales and customers enablement tools
  • Have global domain knowledge and work with regional marketing to tailor campaign strategies to regional differences


To be successful in this role, you must have: 

  • Previous work experience with an Oncology focus highly preferred
  • Must have a proven track record of being execution oriented and delivering high quality results
  • BA/BS or MS or equivalent degree in life sciences. PhD with a focus on Oncology is desired
  • 5 years of experience in the Life Science tools industry, with at least 1 years of Commercial experience
  • Experience project managing activities with cross-functional teams
  • Must be able to build credibility and relationships across all functions and levels at the organization and with customers
  • Must be collaborative and a team player who knows how to leverage other functions of the organization
  • Influence internally and have the skills to navigate and be successful in a matrixed organization
  • Ability to effectively communicate and influence internal and external audiences, using both oral and written communication skills
  • High level of organization, multi-tasking, and attention to detail
  • Must be willing to travel domestically and internationally up to 30-50% of time

Nice to have skills & background:

  • MBA with an emphasis in marketing is desired.
  • Previous work experience with an Oncology focus highly preferred
  • PhD with a focus on Oncology is desired
  • Located at HQ preferred

About Our Organization

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

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