It appears too many would-be customers were confusing Belgian protein biomarker company Peakadilly with a similarly pronounced street corner in London 200 miles away.
 
“Peakadilly was a very distinctive name, but we did run into some problems with it just because of its closeness with an iconic English name,” said Nick McCooke, CEO of newly renamed Pronota, referring to the London landmark Piccadilly Circus. “[There was] confusion about how it’s spelled and what the company was about.”
 

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NPR reports that with medical data being big business, some companies want to get patients involved.

The Asbury Park Press reports on the startup Genomic Prediction's test to determine an embryo's risk of disease.

In PNAS this week: optical mapping allows glimpse of structural variants, disease-linked GATA2 mutations boosts its protein activity, and more.

Senator Elizabeth Warren (D-Mass.) has released the results of a genetic ancestry analysis, the Boston Globe reports.