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Fluorotechnics Rebrands as Gelcompany

NEW YORK (GenomeWeb News) – Fluorotechnics, a Sydney, Australia-based supplier of fluorescence and other protein detection technologies, today said that it has rebranded itself under the name of a firm it acquired last year, Gelcompany.

Fluorotechnics will continue to be the name of the holding company and it will still trade on the Australian Stock Exchange under the Fluorotechnics name and the "FLS" ticker symbol.

Fluorotechnics, which went public in October, raising nearly AUS$8 million (US$5 million), acquired San Francisco-based Gel Company, last year. GelCo provides a variety of products for applications in DNA sequencing, proteomics, cell culture, liquid handling, microarray, and PCR.

That acquisition had followed its purchase the year before of German firm Elektrophorese-Technik.

"Combining the trading and brand names for the three parts of the enterprise reflects the orientation to provide complete solutions rather than off the shelf products from different companies in different countries," Fluorotechnics CEO Duncan Veal said in a statement.