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SAN ANTONIO — Mass spec players Applied Biosystems and Bruker have each partnered with a consumables company to market new quantitative labeling technologies, the companies independently announced this week.

Applied Biosystems is partnering with Invitrogen to co-market its SILAC and its own well-known ICAT and iTRAQ labeling reagents, while Bruker will be sidling up with Heidelberg, Germany-based Serva Electrophoresis to market a new type of labeling reagent called ICPL. Both moves are designed to help all four companies gain broader markets.

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