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Pacific Biosciences: Jeff Eidel

Pacific Biosciences has appointed Jeff Eidel as chief commercial officer, effective Aug. 16. He will be responsible for all commercial activity worldwide, including sales, marketing, and customer support. Eidel, a certified public accountant, joins PacBio from Cradle Genomics, a reproductive health startup where he was CEO. Prior to that, he spent 13 years at Illumina where he rose to head of corporate and business development.