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Cepheid: Vitor Rocha

Vitor Rocha has joined Cepheid as president. He comes to the molecular diagnostics company after 12 years at Phillips, during which he served as CEO of Phillips North America and CEO of the firm's global ultrasound business. Prior to that, he held various leadership positions at GE Healthcare. Roche holds an MBA in business administration and management from Penn State University and an undergraduate degree in mechanical engineering from PUC Minas University in Brazil.