Bionano Genomics: Stephanie Hoyle and Alex Helm

Bionano Genomics has appointed Stephanie Hoyle as VP of corporate marketing and Alex Helm as VP of strategic product marketing.

Hoyle will oversee global marketing and brand strategy. She comes to Bionano from Hoyle Marketing Group, a firm she founded, whose clients included BioLegend, ChromaCode, CodexDNA, Verogen, and the Rady Children's Institute for Genomic Medicine. Prior to that, she worked at Illumina, where she led global brand programs.

Helm will develop the long-term global product roadmap and portfolio strategy. He comes to Bionano from Illumina, where he was director of regional marketing for the Americas and oversaw the product launch for the VeriSeq non-invasive prenatal testing solution.