Japan's Takara Unifies Clontech, Takara Bio Sales Channels in Europe | GenomeWeb

The headline of this article has been changed from a previous version to clarify Takara Bio Europe's sales strategy.

By Ben Butkus

In an effort to provide better customer service and increase brand awareness, Japan's Takara Bio has begun selling its full line of molecular biology products in Europe directly through its Takara Bio Europe subsidiary, the company said recently.

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