Some of the market's most influential voices, including Kári Stefánsson and Linda Avey, believe that consumer genomics is not on the way out but rather experiencing a period of transition.
Analysis of NatGeo Genographic Project Data Reveals Complexity of US Population
A genetic analysis based on more than 32,000 individuals living in the US traced the ancestry, historical migration, and other patterns present in populations around the country.
NatGeo will continue to conduct research using its database, which includes data on roughly a million individuals.
Controversial Ancestry Ad Reignites Discussion About Minorities and Consumer Genomics
Consumer genomics companies have endeavored to reach out to minority communities with sometimes contentious results.
With ever more data in hand, providers are seeking to enhance their services, providing more detailed ancestry estimates while introducing new offerings around genetic traits and health.