NEW YORK (GenomeWeb) – Consumer-focused genomics company Color is entering into partnerships with health systems to grow its business and garner the evidence needed to integrate genetic information into mainstream care.

This week, Color announced it was partnering with NorthShore University HealthSystem to provide genetic testing to 10,000 patients in the primary care setting. Many other health systems are interested in inking similar partnerships to integrate genomics into patient care and track the impact, according to Color and others.