NanoString announced that Bruce Seeley will lead a new diagnostics business unit at the company. In his position as senior vice president and general manager of diagnostics, Seeley will oversee the marketing of NanoString's breast cancer test to pathologists and oncologists. Seeley previously was executive VP of Seattle Genetics' commercial operations, he was senior director of marketing at Genentech, and he worked at Aventis Pharma as senior director of new product commercialization and marketing.

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