The appointment of genetics expert Michael Hayden as Teva Pharmaceutical's president of global R&D has some industry observers speculating that the generic drug giant is eyeing the personalized medicine market as part of its future growth strategy.

Hayden, who will also serve as the company's chief scientific officer, is professor of medical genetics at the University of British Columbia and Canada Research Chair in human genetics and molecular medicine. He founded the Center of Molecular Medicine and Therapeutics at the university.

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