Want VCs to Show You the Money? Show Them the Market First | GenomeWeb

After helping fund hundreds of early-stage companies in a variety of fields, financing expert Ron Peterson is setting his sights on the life sciences. The president of investment banking firm Three Arrows Capital and the author of the book, When Venture Capitalists Say ‘No’ — Creative Financing Strategies & Resources, Peterson has had a career encompassing 30 years of Wall Street experience with firms such as Merrill Lynch and Paine Webber, a stint as a Department of Defense budget analyst, and a five-year gig as a radio talk show host.

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