Want that Informatics Project to Succeed? Just Remember: Big Pharma is Big Business | GenomeWeb

At a recent gathering of pharmaceutical IT executives in New York, presentations highlighted the fact that many of the IT challenges across pharma’s value chain — from R&D to manufacturing, distribution, and sales and marketing — are similar, and mirror those of pretty much any other business. But, as any informatics director knows, there are some very crucial exceptions that set R&D’s IT needs apart from those of the rest of the company.

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