SAN DIEGO--GeneFormatics, an early-stage functional genomics and datamining company here, announced that John Chiplin has been appointed president and CEO. Chiplin last served as CEO of Superscape, a publicly traded, European, virtual reality technology company, where he negotiated partnerships with Microsoft, Intel, and Lego. Previously, Chiplin spent eight years in sales and marketing positions at Biosym Technologies, a supplier of molecular CAD software. Contended Chiplin, "Datamining has to be a top priority for any organization trying to make sense of the genome, and GeneFormatics offers the most advanced technology to effectively address this problem."