Skip to main content

Silicon Genetics Sees Software Bundling and Co-Marketing Alliances as Key to Success


A recent co-marketing agreement with Protogene brings Silicon Genetics a step closer to making its GeneSpring software a leading platform for gene expression analysis, according to John Pietrzyk, vice president of business development for Silicon Genetics.

Silicon Genetics, which launched GeneSpring in 1998, targets specific vertical markets such as gene expression, which Pietrzyk said is “where the spotlight is” right now.

The terms of the alliance with Protogene, in which GeneSpring will be bundled with Protogene’s oligonucleotide DNA arrays, are similar to bundling and co-marketing agreements that Silicon Genetics has established with other array vendors, including Clontech and Mergen. Pietrzyk said that other similar deals are pending.

Under the agreement, Protogene and Silicon Genetics will provide links to each other’s websites and will cooperate in marketing their respective products to microarray users.

The intent of the approach is to provide customers with a “one-stop solution” for arrays and software, Pietrzyk said.

Other companies such as Affymetrix and Genometrix currently supply software with their microarrays.

The Protogene alliance follows on the heels of an agreement with Gene Logic to bundle GeneSpring along with its GeneExpress database suite.


Filed under

The Scan

Call to Look Again

More than a dozen researchers penned a letter in Science saying a previous investigation into the origin of SARS-CoV-2 did not give theories equal consideration.

Not Always Trusted

In a new poll, slightly more than half of US adults have a great deal or quite a lot of trust in the Centers for Disease Control and Prevention, the Hill reports.

Identified Decades Later

A genetic genealogy approach has identified "Christy Crystal Creek," the New York Times reports.

Science Papers Report on Splicing Enhancer, Point of Care Test for Sexual Transmitted Disease

In Science this week: a novel RNA structural element that acts as a splicing enhancer, and more.