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People in the News: Jorge Velarde and John Rueter


BaseHealth has tapped Jorge Velarde to serve as its CEO and president. He is taking over from Hossein Fakhrai-Rad, current chairman of the board, who is now transitioning into a new role as the company's chief scientific officer.

Before taking on the role of CEO, Velarde was the interim CEO and senior vice president of business development and marketing at BaseHealth. Before he joined the company, Velarde was vice president of business development at Illumina. He also worked in business development at Gen-Probe, which was acquired by Hologic in 2012.

Cambridge Semantics has hired John Rueter as its new vice president of marketing. In the role, he'll oversee activities related to the company's corporate and product marketing, as well as demand generation and product management.

Previously, Rueter served as vice president of marketing for Endeca, a provider of big data management solutions. Before that, he served as chief marketing officer of StreamServe and as senior vice president of global marketing for Fast Search & Transfer. Rueter has an MBA with a concentration in marketing and management policy from Boston University Graduate School of Management, and a bachelor’s degree from Harvard College.