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People in the News: Sep 2, 2011 (rev. 1)

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Complete Genomics has tapped Keith Raffel to serve as its chief commercial officer.

In addition to his duties as senior vice president at the company, Raffel will focus on identifying growth opportunities for Complete Genomics’ human genome sequencing services as well as explore ways to provide information and support to researchers and clinicians.

Prior to joining Complete Genomics, Raffel founded and served as chairman and CEO of cloud-computing company UpShot, where he designed the prototype for the company’s cloud-based CRM service. The business was eventually sold to Siebel Systems, where he remained on board as a group vice president.

He received his bachelor’s degree from Harvard College and obtained a master’s degree from the University of Oxford and a law degree from Harvard Law School.

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