Silicon Genetics CEO Saeid Akhtari is faced with what he describes as “a great problem” when it comes to brand recognition of the company’s flagship product, GeneSpring. “I’ve been introduced as the CEO of GeneSpring; we get checks made out to GeneSpring,” he said, without the slightest concern that more people know the name of the gene expression analysis software than that of the company who developed it. “Microsoft,” he pointed out, “was once known as the ‘DOS company.’”

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