Invitrogen Retires InforMax Brand Name, Launches Portal in Bioinformatics Roll-up | GenomeWeb

Invitrogen last month tied up some loose ends in its informatics strategy with the release of a new bioinformatics-based e-commerce portal and the relaunch of its informatics activities under the name of Invitrogen Bioinformatics.

The re-branding strategy follows the company’s decision to “retire” the InforMax name, according to company officials, and brings closure to a year-and-a-half long transition period that followed Invitrogen’s $42 million acquisition of InforMax in late 2002.

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