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Home » Tools & Technology » Informatics » Genset Signs Agreement With Genetics Institute, Launches Marketing Effort

Genset Signs Agreement With Genetics Institute, Launches Marketing Effort

Oct 07, 1999
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PARIS--Genset announced that it has signed a gene libraries agreement with the Genetics Institute unit of Wyeth-Ayerst Laboratories, the pharmaceutical division of American Home Products, and is also launching a direct marketing initiative. Pascal Brandys, Genset's chairman and CEO, said, "Having noted growing interest from pharmaceutical and biotech companies to access our expanded gene libraries, we have decided to launch marketing initiatives to better address their needs."

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