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Fanelli Appointed VP Sales For Base4 Bioinformatics

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MISSISSAUGA, Ont.--Base4 Bioinformatics announced that Joe Fanelli joined the pharmaceutical informatics company as vice-president of sales and marketing. Fanelli, who was most recently vice-president for Quantum Biotechnologies, will be stationed at Base4's US headquarters in San Diego, Calif. Fanelli has also held senior management positions in early-stage and major biomedical firms including Roche Diagnostics, Beckman, Cetus, Microgenics, and Cangene.

Martin Sumner Smith, Base4's president, said that, now that the company has invested heavily in product development, Fanelli will build the sales and marketing infrastructure to propel Base4 into the "prominent supplier position for the bioinformatics market." Base4's Pharmatrix software product provides collaborative knowledge and project management capabilities to pharmaceutical research organizations. The company also develops custom databases for unique applications in pharmaceutical and biotechnology companies.

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