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NEW YORK (GenomeWeb) –The 40,000 Nevadans who consent to join the Healthy Nevada Project will have their exomes sequenced by personal genomics firm Helix, but they will also have the option of choosing a digital genomics app from Helix's online marketplace for free.

This choice, said Helix co-founder Justin Kao, is important for engaging participants in research, and improving their acceptance and understanding of genomics.

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