This article has been updated to note that UC Berkeley has decided to not offer students 23andMe gene scans as a prize related to its personalized medicine education effort.

Originally published May 25.

By Turna Ray

Going ahead with its plans to offer voluntary genetic testing to incoming freshman, the University of California, Berkeley, seems to not be thwarted by numerous detractors of the direct-to-consumer genomics model who have criticized the effort.

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