By Turna Ray

While personalized medicine supporters are hopeful that comparative effectiveness research will encourage the adoption of genomically guided medicine for small subpopulations of patients, payors in the post-healthcare reform environment are more likely to use CER to demand a high evidence threshold supporting the clinical utility of pharmacogenomic treatments in order to reimburse for such products.

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Researchers test gene therapy targeting a different cancer protein in a new trial, the New York Times reports.

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