New to PCR Game, Serologicals Will Bolster S&M of Technology Developed at Intergen | GenomeWeb

Serologicals, an Atlanta-based blood-products company, intends to put its sales and marketing muscle into its PCR technology Amplifluor.

Amplifluor, which Serologicals took over after acquiring a small research-tool company a little more than a year ago, is a fluorescence energy-transfer reporter system for detecting PCR reactions. Seeing value in it, Serologicals quickly tweaked the technology for genotyping applications.

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