Navigenics Launches Cheaper Annual Genomic Service; Will Doctors Bite? | GenomeWeb

Navigenics last week launched a cheaper, stripped-down personal genomics service that doctors can offer their patients as part of annual medical checkups.

The company simultaneously also launched an online portal allowing doctors to access genomic information from patients who become members of the service, called Annual Insight. With the portal and the lower priced genetic testing service, Navigenics is hoping to encourage doctors to integrate genetic risk data into the everyday health management of their patients.

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