Myriad Launches TV Ads to Educate Women About BRCA Risks, Sell BRACAnalysis Tests

Sep 12, 2007

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Taking a page out of big pharma’s marketing playbook, Myriad Genetics this week launched a direct-to-consumer television advertising campaign aimed to educate women about the risk of inherited breast and ovarian cancer associated with BRCA1 and BRCA2 genetic mutations, and simultaneously, advertise its BRACAnalysis test.

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