Improvements in Illumina SNP-Analysis Tech Enable 23andMe to Cut 60 Percent Off Cost | GenomeWeb
23andMe attributed a recent 60-percent decrease in the price of its personal-genomics service to advances in the Illumina genotyping platform the company uses that enables it to analyze a greater number of SNPs and rare mutations.
 
The company, whose new price makes it the least-expensive of existing whole-genome consumer shops, also expanded its lineage-tracing service through a partnership with Ancestry.com.
 

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