Originally published June 6.

By Turna Ray

CHICAGO — Roche subsidiary Genentech is in discussions with the US Food and Drug Administration about launching the non-small cell lung cancer drug Tarceva as a first-line treatment for patients with EGFR-mutated tumors. If Tarceva is launched in this indication, it will serve as an example of the use of a pharmacogenomics strategy to successfully grow a drug's market size.

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