The Scripps Translational Science Institute announced last week that it is joining forces with Navigenics, Affymetrix, and Microsoft on a 20-year study investigating whether arming individuals with their personal genomic information will motivate them to make preventative lifestyle changes or seek medical care.

The study aims to enroll 10,000 participants from within Scripps Health, a $2 billion nonprofit community health system based in San Diego, by offering genome scans to its employees, families, and friends.

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