In the coming months, DeCode Genetics plans to intensify its strategy of marketing its tests to US doctors, a demographic the Icelandic company believes will be the bread and butter of its diagnostics business.
 
Presenting the company’s research and development efforts to investors last week, DeCode officials explained that the company will employ an amalgam of commercialization strategies rather than focus on a single marketing approach, specifically direct-to-consumer advertising.
 

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The New York City medical examiner is overseeing an effort to identify missing persons using DNA, according to the Associated Press.

Nobel laureate Günter Blobel has died at 81, the New York Times reports.

In PNAS this week: mouse model of genetically induced emphysema, gene expression signatures of circulating melanoma cells, and more.

Technology Review reports that 2017 was the year of consumer genetic testing and that it could spur new analysis companies.

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