Burrill CEO Discusses Pharma’s Evolving Role, Projects Generic Saturation in Dx Market | GenomeWeb
SAN FRANCISCO – As the healthcare infrastructure moves away from a one-size-fits-all model to a more personalized paradigm, and pharmacogenomic technologies shift the economic focus from the development of blockbusters to niche-busters, large drug companies’ sales prowess will be what saves them, according to Burrill & Company CEO Steven Burrill.

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