Big Pharmas Show How They Use PGx Tools To Develop Better Blockbusters, Niche Rxs | GenomeWeb
As many in the drug industry claim that the blockbuster model is on its last legs, some large pharmas maintain that even though they employ pharmacogenomic tools, which by design are meant to shrink patient populations in exchange for greater safety and efficacy, they continue chasing the blockbuster homerun, using personalized medicine tools and techniques to help them.
 

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